Recently Razor Smile has been revisiting previous static sites in our design portfolio and inviting our customers to sample the latest offerings from the Content Management System market. One business eager to capitalise on its web presence is NEEDARIDE Horse Transport.

Initially launched in 2008, NEEDARIDE Horse Transport have gone from strength to strength, establishing itself as a prominent transport company in a particularly competitive market. However ,owner Mark Cadman, came to realise that the site required an update to align it with the evolving company image. Having met with the NEEDARIDE Horse Transport team we agreed that the website had the ability to work harder and convert the traffic it was receiving in to successful sales.

The new site was to have an emphasis on search engine results, usability and include a design that would equal, or excel, its’ competitors websites.

The fresh new site design was constructed around our favoured CMS, renowned for its search engine capabilities and flexibility.

The newly launched site immediately rose through the search engine ranks, competing for its place on Google amid some formidable names. Since the site launch NEEDARIDE Horse Transport has witnessed a huge improvement in organic search results and is receiving a 200% increase on daily enquires. We believe that with minor development in the future, the new site will be positioned on page one of Google for all targeted keywords.

NEEDARIDE Horse Transport Feedback

"We have relied on the internet for much of our business but found that we were having to invest ever more in to Google Adwords to get the traffic we needed to produce enquires. Razor Smile suggested that we update our existing site to newer software that would give us the flexibility to grow the business and expand our potential. Razor Smile met with us to introduce us to the software we would be using and immediately we knew we were doing the right thing.

Razor Smile realised that we needed to offer customers the ability to approach NEEDARIDE without the need to call directly or be pressured in to a sale, so included enquiry and quote forms. These have made an amazing difference to our business. Within 48 hours of the site launch we were inundated with enquires. The interest we have received has continued beyond the initial rush of the site launch.

Our new site has given us renewed hope for the future of our business, and in the current hard times we realise the worth of our new site. The site paid for itself within days and we are proud to show it off."

"We couldn't be more pleased."

We look forward to seeing the evolution of the NEEDARIDE Horse Transport company.

If you would like to improve your traffic or sales conversions on a new or existing site call us today.