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Case Studies
The horse transport industry is one saturated with dated, badly constructed websites. However, newly formed, Warwick based horse transporters, Need a Ride, recognised the need for a professionally built website that would outshine their competitors. We handled the complete project from start to finish, including: Photography Full Website Design Blogging System (client maintained) Re-branding Logo Design Marketing Strategy E-Flyers Print Design and Stationary
The Brand
Having met with the company founders we felt it important that the Need a Ride brand portrayed the friendly, family run feel of the business. A humorous marketing strategy, featuring Saxon, a pony packaged for his journey, made for a refreshing home page image that invites surfers to continue throughout the entire website. The strap line “We treat our cargo as horses not boxes” is reflected throughout the site representing the personal and caring attitude the company has towards the horses they transport. Short Web Video To compliment the enticing visual campaign we advised our customer to create a short web video that quickly and efficiently introduced the brand to new visitors. In collaboration with Telly Web, the result was a scripted, professionally presented video complimented by images taken by the Razor Smile team.
The Result
A strong, bold and individual brand that is highly recognised and sets itself apart from all of its competitors. The websites proves to have a high customer conversion rate and has exceeded our expectations for a young business. The success of the website has been aided by the owners continued work in promoting the brand both on and off-line. Our input in the Need a Ride Transport brand is ongoing and we are continually working to improve and carry the brand forward.
Customer Feedback
“The internet has fast become the world trade supermarket, with every product and service aggressively competing for business, a new business has little chance of survival unless it can be catapulted to the forefront of potential customers worldwide. This enormous task requires huge budgets and a consortium of marketing guru’s, neither of which we had.” “Razor Smile developed our business, designed it!, branded it!, then shot us up on the global search engines right in the face of our competitors! How’s that for service?” Mark Cadman – Need a Ride