Copywriting not Copying

Copyright applies to original written works such as novels, newspaper articles, lyrics for songs, instruction manuals and so on. These are known as literary works.
 
There is no copyright in a name, title, slogan or phrase. But these may be eligible for registration as a trade mark, or a common-law action to prevent passing-off may give protection for unregistered trade marks. However, logos may be protected under copyright as artistic works and many trade marks may therefore also be copyright works.
 
You may need to get from a copyright owner if you wish to copy written work in any way, for example, photocopying, reproducing a printed page by handwriting or typing it or scanning into a computer ; or rent or lend books and so on, to the public, unless any exceptions apply.
 
Intellectual Property Office
Website: http://www.ipo.gov.uk

Copywriting

As web designers we continually find that writing text is a stumbling block for many a customer. Compiling text is a time consuming, taxing process that seems to jade even the hardiest among us. Throw the prospect of also having to consider keywords, densities and such and life becomes that little bit more complicated. If it all seems too daunting, don't neglect your text, a Copywriter could be for you.

A frequently overlooked feature, yet probably the most important, thoughtfully crafted text helps to build the foundations for great site designs, conveying your brands identity and ethos while encouraging sales and a higher site conversion rate. Your customers are busy individuals, bombarded on a daily basis by industries all vying for the attention of your customer. You have to make an impression, and make it fast.

Our Copywriting service creates tailor made, intelligent, keyword rich content that is both easy to read and inviting to the search engines.

Your text is created with two key goals in mind:

  1. Be appealing to read while guiding your surfers to the relevant pages quickly
  2. Be rich in the relevant keywords responsible for bringing in human readers via search engines

We can help in delivering your message making it effortlessly easy to digest while assisting your customer in making a fast informed choice about the service you are providing. Getting ahead on the now heavily saturated internet isn't simply about employing the most expensive web designer, the most visually stunning website and sending it on its way to forge you many millions. Utilising the skills of a copywritter could give you the edge over your competitor using hardhitting, well executed, articulate text that allows you to quickly and effectively deliver your message to your surfing audiance, while leaving a lasting and professional impression.

This services is available for:

  • Single page of up to 300 words
  • Full creation of site text for all main pages
  • Monthly, weekly or daily blog posts - from £25 per post
  • Search engine optimised text with relevant research - from £40 per page