We aim to maintain a higher standard of website and for this reason we always aspire to the W3C Web Standards high level of expectation. We strive to ensure that sites carry the W3C quality label where ever physically possible. Listed below are five reasons why we use W3c Web Standards.
Accessibility is probably the main reason why we strive to use web standards and this not only means allowing the web to be used by people with disabilities, but also allowing web pages to be understood by people using browsers other than the usual ones – including voice browsers for people with sight impairments, Braille browsers that translate text into Braille for the blind, hand-held browsers with very little monitor space, teletext displays, and other unusual output devices.
Designing a website to web standards is a major step towards solving this problem because it will help ensure not only that traditional browsers, old and new, will all be able to present sites properly, but also that they will work with unusual browsers.
2. Improve search engine rankings
Well-written content delivered through clean, well-structured, and semantic markup is delicious food for search engine spiders and will help your rankings. This, of course, will lead to increased traffic, which is what most website owners want.
3. Maximise the number of potential visitors
It's extremely unlikely you will know what browser or application device visitors will use to access your site so by using web standards properly you make sure that you have done your part in making your site work with the largest possible number of browsing devices.
4. Faster loading and reduced bandwidth usage
Well-structured markup that separates structure and content from presentation is generally much more compact than table-and-spacer-image-based tag soup. Documents will be smaller and faster for visitors to download.
5. Future-proof content
Making sure a website is standards-compliant will help ensure not only that traditional browsers, old and new, will all be able to present sites properly, but also that they will work with unusual browsers and media.